Our official music video for “Asleep In The Deep” will premiere tomorrow morning, June 20th at 4AM ET on Adult Swim! You can get a sneak peak of the video online now over at http://facebook.com/adultswim
We teamed up once again with Once More ‘Round The Sun’s cover artist Skinner
, who is the brain behind “Asleep in the Deep.” The video tells the psychedelic and epic journey of a house cat who unknowingly travels into a bizarre gypsy catacomb where it encounters a giant bullfrog, a three-headed evil rat king, cat gnomes, cheese slaves and a warrior squirrel. “Asleep in the Deep” is directed by Atlanta-based director, Video Rahim
, and co-directed by Special FX guru, Shane Morton
(Head of SPFX Make-Up on Adult Swim’s Your Pretty Face Is Going To Hell) and Skinner. Hey Beautiful Jerk
, a NYC-based design and visual effects boutique, provided creative direction and all post production services. The creator and co-director of “Asleep in the Deep”, Skinner, has this to say about the video:
"This concept was birthed out of my curiosity about what a cat really does at night while we are asleep,” says Skinner. “Where do they go? Cats have a very mysterious myth to them and I thought it would be cool to explore that, as little nocturnal heroes. I decided to put a sort of Joseph Campbell hero myth spin on it and add some Jodorowsky psychedelia as well. I’m more than excited about the way it came out! I love it!"
To celebrate the release of the video, we’re offering a limited webstore exclusive bundle to celebrate the video premiere, which includes the “Asleep in the Deep” t-shirt and larger-than-life 24"x36" old school movie-style poster printed on 100# text paper. Both the “Asleep in the Deep” shirt and poster feature the exclusive art by Skinner. This is a pre-sale item. Bundles will begin shipping by July 1st. Order your limited webstore exclusive bundle today: http://shop.mastodonrocks.com/
Head to Warner Bros. Records’ eBay page for the opportunity to bid on one-of-a kind set pieces from Mastodon's wonderfully weird and awesomely epic "Asleep in the Deep" music video. All pieces were imagined and created by a renowned collective of artists, including Skinner and puppeteer Shane Morton. A portion of the proceeds will go to our friends at The Humane Society of the United States. CATS FOREVER.